WEA DIGITAL EXTERNAL E-COMM TOOLKIT
Although VELO holds a strong position in the Swedish market, its presence in the non-mint flavor segment is weaker than desired. Within the highly competitive external e-commerce distribution channel, Velo’s flavor communication lacks distinctiveness, reinforcing the perception of Velo primarily as a "mint brand."
The primary aim is to create a design and messaging system that remains distinctly VELO while highlighting the flavor aspect.
Building on Velo distinctive brand elements and straightforwardness of the brand, we bring flavour into focus and simplify the key message understanding.