BRINGING CONFIDENCE TO A NATION AND CUSTOMERS TO A BANK
Many Czechs struggle with self-confidence, limiting both personal growth and the nation’s potential. Česká spořitelnabelieves that confident individuals are essential for a strong society.
The #Stronger platform was launched to nurture confidence in people and communities, positioning the bank as a partner that supports growth beyond finances.
- Since 2021, #Stronger has powered campaigns such as “Young Lady”, initiatives for dads on parental leave, and Europe Day celebrations.
- Every project is designed to genuinely foster confidence and help people move forward.
- The platform focuses on financial wellness, education, youth empowerment, entrepreneurship, and innovative initiatives—including gaming.
- This approach strengthens the brand’s appeal and drives new client acquisition, particularly among younger audiences who value digital services like George and online account opening.
A local brand platform activated in an omni-channel environment.
- Since 2021, #Stronger has powered campaigns such as “Young Lady”, initiatives for dads on parental leave, and Europe Day celebrations.
- Every project is designed to genuinely foster confidence and help people move forward.
- The platform focuses on financial wellness, education, youth empowerment, entrepreneurship, and innovative initiatives—including gaming.
- This approach strengthens the brand’s appeal and drives new client acquisition, particularly among younger audiences who value digital services like George and online account opening.
Gaming activation
